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Silverglate: Universities Take Over Alumni Magazines
Harvey Silverglate, 麻豆传媒IOS鈥檚 co-founder and Chairman of the Board of Directors, writes in The Boston Phoenix this week about . Silverglate points out that just like politicians and major corporations, universities are increasingly concerned about 鈥渃ontrolling the message鈥濃攁 stance that means traditional independent alumni publications become little more than unwanted interference. The result? Alumni are subjected to an avalanche of puff pieces, self-congratulatory blather, and thinly-veiled donation requests. Surveying the alumni publications of Harvard, Boston College, and Boston University, Silverglate discovers that all three gloss over controversies on campus for rosier, sanitized pieces that read more like advertisements than articles. Interestingly enough, however, universities nationwide are experiencing a marked decrease in alumni giving鈥攕uggesting to Silverglate that alumni across the country might have had enough of University, Inc.
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